I Was Lord Kitchener's Valet
In the mid-sixties Jimmy Connors founded the store "I Was Lord Kitchener's Valet." It was run by Robert Orbach and owned by Ian Fisk. The original store was at 293 Portobello Road in Notting Hill. Due to great popularity throughout 1966 and 1967 new stores opened on Kings Road and Carnaby Court.
It mainly sold uniforms(most military), movie costumes, vintage and pop-art clothing. Products were also available by mail order.
Jimmy Connor in the shop
I Was Lord Kitchener's Valet was a favourite store of Jimi Hendrix who purchased his well known braided military coat there. Other celebrity's that frequented the boutique were Eric Clapton, The Beatles and The Who. Peter Blake said that he got the idea for the The Beatles Sergeant Peppers album cover while walking past the shop.
The shops soon started to attract tourists. In reaction to this new novelty items such as post cards and ash trays became available.